I love words. Paring them back, putting them in the right order and using them to get a message across. I started my career in arts journalism, working as an Assistant Editor at The List magazine and then joined The Scotsman as an Arts & Features Writer (using my maiden name, Louisa Pearson).
I then relocated to the Scottish Borders and went freelance, continuing to write for The Scotsman with a focus on gardening and environmental issues and penning a Green Goddess column for Scotland on Sunday. I also branched out into charity communications in a marketing role at Borders Forest Trust.
Next came an opportunity to be Copywriter for the Glasgow 2014 Commonwealth Games - an amazing experience where I had the chance to produce copy that successfully promoted Scotland’s biggest-ever sporting and cultural event to a global audience.
Since then I've worked on communications and marketing for the Soil Association's Food for Life project and in 2016 I managed The Pleasance Press Office for the duration of the Edinburgh Festival Fringe. I also achieved the Chartered Institute of Marketing's Certificate in Professional Marketing (Digital Marketing).
Right now I'm based in Edinburgh and focusing on copywriting, editing, speech-writing, digital content and PR for a range of clients, including the Edinburgh Tourism Action Group, the Corner Shop PR for the Edinburgh International Science Festival and the Commonwealth Games Federation. I also review restaurants for Scotland on Sunday.