GLASGOW 2014 COMMONWEALTH GAMES
At the Glasgow 2014 Commonwealth Games I provided an in-house copywriting and editing service to create content for the Glasgow 2014 website, digital communications, marketing materials and publications.
The Ticketing Guide was one of the biggest copywriting projects I worked on, writing copy that captured the essence of 17 different sports. The campaign enjoyed record-breaking results, with more than a million tickets sold.
I was also speechwriter for the organisation, creating speeches for 100+ engagements, including the Closing Ceremony and Queen’s Baton Relay launch at Buckingham Palace.
It was great to get recognition for my work as part of the Marketing Society Scotland's Star Marketing Team of the Year 2014.
THE PLEASANCE & wAVERLEY CARE
The Pleasance has a unique partnership with Waverley Care, raising funds for the charity through its annual comedy benefit and bucket collections at the venue. To celebrate 25 years of working together at the Edinburgh Festival Fringe, we needed to do something special.
Putting 25 comedians on yellow space hoppers on top of Calton Hill did the trick, winning media coverage in Metro, The Scotsman, Edinburgh Evening News, The National, Irish Times and online; helping to ensure that the 2016 Tartan Ribbon Comedy Benefit was a sell-out.
SCOTSMAN FEATURES & COLUMNS
I've spent more than a decade writing columns and features for national newspapers (using my maiden name, Louisa Pearson) and was a staff writer at The Scotsman. Highlights have included interviewing actors like James McAvoy and Gerard Butler, celebrity photographer Rankin and reporting backstage from the MTV Europe awards.
For five years I wrote a weekly Green Goddess column on sustainability for Scotland on Sunday and I wrote about gardening for ten years, interviewing all of Britain's best-known gardeners, from Monty Don to Alan Titchmarsh. I was proud to win the Epilepsy Scotland Journalist of the Year award for health writing and features I've written cover a wide range of topics: arts, culture, events, fashion, interiors, TV and showbiz. I currently write restaurant reviews for Scotland on Sunday.
With charity communications, words need to work hard. Your publications don't just have to entertain and inform, they have to clearly demonstrate the impact of your work and inspire new and existing supporters and funders to donate or get involved. I've worked on the full complement of charity communications, from managing a website build and newsletter redesign for Borders Forest Trust to producing fundraising materials that helped to raise £750,000 so that charity could buy land at the Devil's Beef Tub for native woodland restoration. I've produced annual reviews and membership leaflets; and managed social media and web content. At the heart of all this is ensuring the words and pictures effectively showcase the charities' projects and the difference their work makes to people's lives.